{"product_id":"happy-victims-kyoichi-tsuzuki","title":"Happy Victims - Kyoichi Tsuzuki","description":"\u003cp class=\"p1\"\u003eThe premise of Happy Victims is still oddly subversive: a fashion magazine that actually engaged with the people who, very literally, bought into the universe and the publicity of the brands they worshipped. It’s not fashion as we’re usually asked to consume it, where ‘beautiful models live beautiful lives wearing beautiful clothes in beautiful homes’. Here we see a Buddhist monk with a Comme des Garçons shopping habit and an Alexander McQueen collector listening to neighbours through paper- thin walls, among others. Photographed at home in Tokyo, with their collections before them, these anonymous disciples joyously detail the ritual and the sacrifice of their brand-name obsessions.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eKyoichi’s anti-heroes exist in parallel to the fashion universe of fame, fantasy, and glamour. Kyoichi is by turns tender and teasing with his happy victims, rejecting all received wisdom that puts them at the bottom of a mythical hierarchy of collecting and celebrates more ‘respected’ collectors of books, art, or music. They’re ‘magic’ to his eyes. And anyway, Isabella concludes, ‘In 2025, aren’t we all happy victims?’\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eApartamento, 2025\u003c\/p\u003e","brand":"Tenderbooks","offers":[{"title":"Default Title","offer_id":56785028219266,"sku":"TB06","price":65.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0463\/8313\/6933\/files\/HappyVictims-2.jpg?v=1784826454","url":"https:\/\/nepentheslondon.com\/products\/happy-victims-kyoichi-tsuzuki","provider":"Nepenthes London","version":"1.0","type":"link"}