Remix : On Licence / Off Licence by David Hellqvist
Most countries have a culture of local neighbourhood shops that cater for our last minute food shopping and out-of-hours needs, but the British Off-Licence shops are a unique breed. Wherever you go they somehow look identical and totally different at the same time. It might be because they tend to stock the same items and brands or because they fill the same role in all areas, whether it's Chelsea or Chingford, but you rarely leave one feeling disappointed. Here's an ode to the British Off-Licence, remixed with Needles' SS23 collection.
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Creative and Styling: David Hellqvist @david_hellqvist
Agency: Document Studios @document_studios
Photography: Rory Griffin @rory_griffs
Model: Matt Tyson @matt7tyson