REMIX: THE FIRST DAY OF AUTUMN BY TAYLER PRINCE FRASER

THE FIRST DAY OF AUTUMN

The Nepenthes store in London teamed up with photographer Tayler Prince-Fraser of Shift Studios, to reimagine the stores products in way that felt uniquely ‘London’. Inspired by the City Boys of Japan, the story follows Randy and Louis as they make their way around London. Each outfit was curated by Nepenthes London, giving the images a distinctly Nepenthes feel.

Combined with a style of photography that pulls references from high fashion editorials of the 90s, and the more recent editorials of Popeye and Silver magazine, ‘The First Day of Autumn’ creates something that feels unique to the city, but equally true to the brand at the same time.

Produced by @shift______studio
Photography by @Taylerprincefraser
Assistant photographer @Eddie.Davi3s
Models @raaandy.zip and @Louis_khz
Styled by Nepenthes London store staff
Hand prints by @Taylerprincefraser at @Rapideye.darkroom